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Email Design Do We Change It Now For Mobile?

In New Zealand email recipients are still using earlier versions of email clients like Outlook 2007 and browsers IE7 & 8. Recent developments in email design suggest we need to focus on mobile devices and how to get the eDM looking great on the smaller screens.  See earlier blog post on Mobile Device use in…

Email Design – Layout and Format Tips

Just like web design, getting the layout of an HTML email right is essential. Here are some tips focusing on the layout and format of your email, these tips will help your Email marketing NZ campaigns to be successful.

Tips for Designing Email Templates

Designing a viable Email template can be trickier than you may think, but it is very important for the success of your Email Marketing campaigns. There are many variables with different email clients and making sure you have an effective message which communicates with the recipient is key.

Email Marketing Part 3: The Content

Now its time to work out what type of content you will be sending them that will not only stop them from unsubscribing but create a perception that encourages the subscriber to react the way you want them to.

Key Techniques for Growing Your Mailing Lists

Key Techniques for Growing Your Mailing Lists: Website home page ‘sign up’ subscribe facility – and thoughout website Signature Link in emails Subscribe Link in all Mail Out messages Lineage in all marketing campaigns Run regular subscription promotions Website Subscribe Facility A high percentage of website visitors never go beyond your homepage so put the…

Email Marketing Best Practices Part 1 (Why Do It?)

It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the difference between a rapidly growing mailing list (that helps increase your sales and build stronger relationship with your subscribers) or result in the potential of losing your subscribers and getting your messages blocked before they reach your subscribers inbox.

Interesting Findings Regarding the From Address

A client has asked us about changing the FROM address in their emails so they can provide a more descriptive text to help with subscriber recognition. We thought about this question for a while and decided to run a couple of tests to see what would be the impact of changing the FROM address. Now…

Fonts can have a big impact on subscribers

An interesting report on how fonts can create a perception in the subscribers mind on the author and the email content. The study showed a number of interesting facts but unless you get really excited reading scientific documents full of big words and math just read the summary below. “Summary: This study investigated the effect…