Content Marketing is alive and well and its ultimate goal should be to generate sales for your business! While there are other goals too e.g. brand awareness, increase website traffic; your blog writers need to understand the overriding purpose of the blog and how it can drive more business into your company. The advancement in…

New Zealand businesses have adopted inbound marketing but how do they know if it is really working for them?  What can they do to get better results?  If we target the three inbound marketing types simultaneously – optimum results are mostly likely the outcome. Inbound Marketing Types Explained – Paid, Owned and Earned Paid  =…