This is a good question – are your emails being read? Marketing today is tough-going especially if you’re doing the same as you ever have i.e. impersonal, transactional and always focused on what’s in it for you.

Today consumers demand more and marketers who don’t focus their content to please their intended audience end up with emails being ignored.

Most businesses have been doing emailing marketing for so many years is there anything new to learn? Yes. An article contributed to BusinessBlogs recently is trending right now. It has valuable recommendations for businesses specially those whom use it as their primary channel for new business prospects.