It will come as no surprise to New Zealand Businesses to hear that our digital marketing landscape is a rapidly changing playing field. Messaging to smartphones in particular has boomed and with the rise of the social mediums, like Facebook, Twitter and YouTube there are billions and billions of digital events per day.

I had an irate sales manager ring me up today wanting to confirm with me something she had heard on the sales grapevine. They had just won a great opportunity with a large organisation in New Zealand. A department within the organisation had signed up for a deal to be supplied with Product X from…