Reputation management and building relationships with customers is foremost in minds of most New Zealand businesses. The recent Fonterra scare lets us all know we need to keep on top of our game at all times. Our customers need to be involved with our business – transparency is king in this age of online social networking….
There is a misconception that SEO (search engine optimisation) is a one-off task. That is once a website has been optimised the SEO has been done and the website will rank highly in search results forever.