Advertising is one discipline, businesses regardless of their size are always looking for improved ROI. Therefore hunting down and trying new strategies for a higher rate of conversion is the overriding focus of many marketers and business owners; and in this blog article we summarise (from this article “Advertising That Works in 2018”, where you can spend your advertising dollars in 2018.

For ROI and SEO content marketing leads the charge, ahead of other strategies like online banners.

Have you heard of Contextual Marketing? It’s the future of marketing. Contextual Marketing is commonly known as a form of online advertising that serves up targeted ads based on search terms used and recent browser history. It is evolving as a strategy however that can be modified and businesses can use it in other channels e.g. email to create stronger relationships with their customers.