Blogs are a great way to reach out and as a business marketing tool they offer you the ability to highlight aspects of your business and can add interest to goods and services that link into other business assets like websites and social media sites. From a Social Media Marketing NZ perspective, when “blogging” it is crucial to have your blog linking to your websites and social media sites, getting readers to click through to your main assets has to be the primary goal of a blog. Making the blog interesting and informative will maximize the chances of the reader engaging with your brand and business.