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Email Marketing Simplicity Works Best

Keep it simple is the number one tip from leading email marketers. Businesses have more customer data at their finger tips today than ever before and slowly it’s being put to good use by email marketers. As a result email content is more personalised and in 2017 more businesses will realise the potential for greater conversion from unique marketing emails campaigns; so while the back end becomes more complex the actual email message itself should remain simple.