Content marketing has gotten a lot smarter and it’s rewarding businesses and marketers globally with higher rates of conversion. Marketers are always looking for proven strategies that provide their clients with higher rates of user engagement. Interactive content marketing (ICM) is it and there are lots of different tools to use, many which gleam a bit more data out of the user for the business. It could be said that ‘interactive content marketing is ‘remarketing’ on steroids.