The go-live date for GDPR is nearing and businesses large and small are furiously working on their opt-in campaigns so they’re compliant by 25 May 2018. Of course the GDPR (General Data Protection Regulation) is EU specific but there’s no doubting it’s far reach in the global business landscape.

While many businesses on this side of the world may be looking on in horror at the GDPR, it is a timely reminder to all marketers wherever they reside and whatever industry they’re in, to adhere to anti-spam laws