A client asked me recently… – “which statistic do I need to review every time I send an email marketing message?” While I wanted to say to my client – just review this one statistic I could not.  There are a few statistics you need to review often and a couple to review every email…

Email Marketing (eDM) campaign measurement is often overlooked. And there is a perfectly valid reason for this, often so much time, and energy has gone into creating the content and presentation of the eDM there is resounding relief when the ‘deliver my message’ button is finally pushed. Often we hear our clients say….  “Yay! that’s…