When we look at the court case over in Perth Australia against Clarity1 Pty Ltd (“Clarity1”) and the managing director, Mr Wayne Mansfield (“Mansfield”) who were both prosecuted for spamming we can see that Clarity1 argued that all emails contained an unsubscribe facility and of the 166,000 unsubscribe requests, all were acted upon by Clarity1….

I have decided to create a series of articles on email marketing for small business after helping numerous of our small business clients with their email marketing strategies. The one common element I have found is that they are all scared to venture into this space for fear of being marked as spammer and losing…

There maybe some relief on the horizon for the poor battered email marketer who spends half their life rigorously following opt-in best practices. We also know about the menace of the “this is spam” button provided by many large ISPs including AOL, Yahoo, Gmail and Hotmail.  We have also seen the studies and gasped at…

If you like to create your email message content in Microsoft Word please read on as you may have some of your subscribers contacting you about funny characters in your message. It seems that Microsoft Word automatically changes straight quotation marks to curly (smart or typographer’s) quotes as you type. This is fine if you…