The size of your email list should be your focus in 2017. Grow it. Set up online and offline campaigns dedicated to list-building. The campaigns need to be relevant to your target audience and capture the basic information initially then follow-up with campaigns that are more targeted. Next, analyse your follow-up campaigns and all email marketing statistics to build segments of your email list subscribers so your business can target it’s offerings more accurately and be rewarded with a higher success rate.