Internet customers are often seen as an impersonal username or email address giving very few clues about the human-being behind the screen. However the data available to email marketers provides ample insight into consumer behaviour.
![](https://www.mobilizemail.com/wp-content/uploads/2011/07/higher-returns.jpg)
Internet customers are often seen as an impersonal username or email address giving very few clues about the human-being behind the screen. However the data available to email marketers provides ample insight into consumer behaviour.