Mobile use for email is growing in New Zealand. Business to Consumer (B2C) emails have a higher open rate than Business to Business (B2B).

Mobile open rates of 40+ percent are now the norm for our B2C clients whereas our B2B clients expect to achieve around 30 percent.

The saying a picture is worth a thousand words is true enough. Now add audio and moving frames and you have a video and according to Dr James McQuivey of Forrester Research a video is worth 1.8 million words.

Wow if it was true your entire website, and all marketing collateral could be replaced with just one video – which is really not possible.