Social Media – Interactive Marketing
How should you use social media marketing?
So, you understand your business should be harnessing social media as part of your marketing plan. Where to from here? How do you set yourself up properly and maximise the effectiveness of your efforts without sacrificing your precious and limited time to the very hungry social media machine?
1. Get a professional presence.
You invested in your brand, didn’t you? You’ve nursed it through the growth of your business, so don’t let yourself down with poorly executed forays into social media.
You’ll need these three basic ‘tools of the trade’:
Trusted Advisor Blog
You want to be the one who people trust, and the easiest way to do that is to blog about what you do, providing useful and accessible information, regularly. Your blog should support your brand, be clean and the content should be appropriate for your audience. Mobilize Mail provides full blog implementation and hosting and we can provide you with regular targeted blog content.
Read Blog Post = More Blogging Equals More Sales
Social Media Profiles for Business
Facebook, Twitter, Linked in… you get the picture. Keep the look and feel consistent across the various platforms. We can get your social media pages professionally set up and use CampaignHub’s software to grow your marketing network so you grow sales & manage your business reputation concurrently.
Download our Social Media Marketing for Business eBook
Email Marketing Account
Email is a very effective and powerful way of communicating more complex messages and can it can be directly attributed to actual sales for your business. Make sure you’re compliant with the Unsolicited Messages Act 2007 – New Zealand’s anti-spam legislation. Mobilize Mail is a New Zealand owned & operated premium email marketing & delivery provider for DIY and full email campaign management solutions. Your email marketing can be cost efficient and effective in our capable hands. Mobilize Mail is committed to sharing news and views on compliance and effective marketing strategies.
Check Out Our Email Marketing Tips Here
2. Make it easy, use a sharing tool…..like CampaignHub
Make the most of the time you spend on your social media marketing. Social media is hungry machine, and it needs to be fed regularly, or else your audience will drop away.
Here’s how you can make light work of it:
Publish Once Broadcast Many (POBM) -A CampaignHub Solution
Reach all your followers across all platforms in one simple step. You write to your blog, and our Mobilize Mail’s CampaignHub sharing tools will share that blog or other external news to your email database, Facebook page, or Twitter followers.
1. Broadcast to other businesses Facebook and Twitter streams. Get permission from your business partners and friends to share your blog posts with their audiences.
2. Blog to Blog content sharing. Increase visitors to your blog via your own articles on other blogsites.
Borrow our Content Syndication Network (CSN) – to Grow Your Network Via Ours
Leverage our exisitng online network of more than 30,000 followers to grow your own database. Share your articles and blog posts on our sites and watch your follower numbers grow. Mobilize Mail’s CSN includes article marketing blog sites e.g. BusinessBlogs.co.nz, BusinessBlogsHub.com, PropertyBlogs.co.nz, FinanceTips.co.nz for your high quality unique articles and our social networking sites and profiles are also utilised by our clients to grow their presence and networks. Case Study – Click Here
Social Media Management
Save yourself the time and effort of posting interesting information yourself to keep your content current. Social media marketing is all about being current, and being present regularly in your follower’s streams.
You can use our Content Syndication Network to broadcast regular informative and interesting updates to Twitter and Facebook – automatically.
Recycle and Push
Re-use existing articles with low hit rates by pushing again to Twitter and Facebook – it’s a simple but effective method that will save you a lot of time, and ensure your efforts are read by more people.
3. Grow your networks.
Prize Draws and Giveaway Events
Gain new clients by giving stuff away. It’s an oldie, but a goodie, and social media is ripe for the picking in this regard.
Mobilize Mail’s CampaignHub Event Solutions communicate your Prize Draw or Give Away campaign in your social media profiles, and there’s an option to share your Event with our CSN network. Our CampaignHub “Invite Friends” function encourages your entrants to share your event with their networks, which should net you a larger database. It works!
Sign Up for our BusinessBlogs free eBook and experience our Facebook app in action – Click Here
Message Broadcasting
Create messages and broadcast to all your social media networks at once with our CampaignHub. This is an ideal feature for company announcements,events, news, media releases, etc. The message is created once and broadcast to multiple outlets instantly – magic!
Social Media Search
Deliver targeted messages using a keyword search. This is particularly powerful in Twitter.
Read More on Social Media For Business – Click Here
