Email marketing has evolved and New Zealand organisations are making better use of it as a marketing channel. Email design has improved and more recipients are using mobile devices. This eBook presents articles we have personally written over the last few months.
How is your email marketing performing? Good, but not great? We hear you ,and in this blog post, we provide a few tips, for your business.
Some of our recommendations are brand new, and we’ve also included a few reminders of the must-dos too, as it’s easy to overlook what has always worked for your business.
Achieving better results for any marketing initiative is the overall objective and if your email campaign measurement presents ‘no change’ or worse, a drop in engagement, it’s easy to become disheartened and maybe drop email marketing all together. Well, don’t do that, as email is growing! 🙂
In an earlier blog post we confirmed Al Ries & Jack Trout’s 1994 Immutable Laws of Marketing are as relevant to day as they were 25 years ago. Therefore it’s worth revisiting each of them and how we can use them today. With the laws of resources and perception covered in the earlier post,…
Every December we hunt down the most viewed Christmas video, but before we get to it, let’s recap. on which Christmas videos topped the popularity charts the previous couple of years (2017, 2016) and why businesses put so much time and investment into these videos which last just a few minutes. Starting with the…
Retaining customers, building customer loyalty and keeping them satisfied are some of the biggest challenges for businesses today.
Social Media can help manage these challenges.
Businesses can put systems in place to gauge their customers’ level of engagement on social media and thus understand their behavior and analyze how to involve them further.
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