Mobilize Mail > Mobilize Mail Business Email Marketing in 2014

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Email marketing has evolved and New Zealand organisations are making better use of it as a marketing channel.  Email design has improved and more recipients are using mobile devices.  This eBook presents articles we have personally written over the last few months.

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Latest from the email marketing blog

Email Marketing Plan for 2018

For the email marketers whom have yet to get their email marketing plan underway, here are some tips to make it a huge success with more email subscribers, better conversion rates and lower unsubscribes.

Your email marketing plan will keep you focused and motivated throughout the year.

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Christmas Video 2017

With the upcoming festivities and holidays just around the corner, if you’re finding it hard to stay focused on work you’re not alone. There are millions of us watching Christmas videos online and what better place to do it than on Youtube?

When you’re on a break or during your lunch hour we recommend watching a few of the nativity themed videos. There’s songs, cartoons, and the wildly popular TV ads to get you in the festive mood and perk up your spirits for the rest of the day.

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Are Your Emails Being Read?

This is a good question – are your emails being read? Marketing today is tough-going especially if you’re doing the same as you ever have i.e. impersonal, transactional and always focused on what’s in it for you.

Today consumers demand more and marketers who don’t focus their content to please their intended audience end up with emails being ignored.

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Digital Marketing Needs Email

Some businesses are falling into the trap of just using social media to share their digital marketing campaigns.

Marketers have either forgotten the ‘tried and true’ channel “email” or they’ve fallen into the trap of believing email no longer works. This is a big mistake – email marketing remains the best channel for communication, conversion (clicking of links within the eDM) and engagement (taking further action once they’re where you want them to be – on your website or landing page).

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