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Are Your Emails Being Read?

This is a good question – are your emails being read? Marketing today is tough-going especially if you’re doing the same as you ever have i.e. impersonal, transactional and always focused on what’s in it for you.

Today consumers demand more and marketers who don’t focus their content to please their intended audience end up with emails being ignored.

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Digital Marketing Needs Email

Some businesses are falling into the trap of just using social media to share their digital marketing campaigns.

Marketers have either forgotten the ‘tried and true’ channel “email” or they’ve fallen into the trap of believing email no longer works. This is a big mistake – email marketing remains the best channel for communication, conversion (clicking of links within the eDM) and engagement (taking further action once they’re where you want them to be – on your website or landing page).

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Step Up To ‘Interactive Content Marketing’

Content marketing has gotten a lot smarter and it’s rewarding businesses and marketers globally with higher rates of conversion. Marketers are always looking for proven strategies that provide their clients with higher rates of user engagement. Interactive content marketing (ICM) is it and there are lots of different tools to use, many which gleam a bit more data out of the user for the business. It could be said that ‘interactive content marketing is ‘remarketing’ on steroids.

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Content Marketing You’re Doing It Even If You Don’t Know It

There’s no way to avoid content marketing, it’s huge business and projected to grow to an annual spend of more $3 billion (USD) by 2019. It’s fair to say for the majority of marketers, they’re using content marketing in some form whether they’re cognisant of it or not. Businesses whom have embraced it for some time will now be using ’Interactive Content Marketing’ to improve their campaigns.

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Why NZ Businesses Use Content Marketing In 2017

Content marketing has come of age yet New Zealand businesses are slow on the uptake and this has in many ways worked in its favour. Mistakes have been made and strategies tested and honed so now is the time for local businesses to jump onboard and embrace it.

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