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Latest from the email marketing blog

GDPR Is A Timely Reminder To All Marketers

The go-live date for GDPR is nearing and businesses large and small are furiously working on their opt-in campaigns so they’re compliant by 25 May 2018. Of course the GDPR (General Data Protection Regulation) is EU specific but there’s no doubting it’s far reach in the global business landscape.

While many businesses on this side of the world may be looking on in horror at the GDPR, it is a timely reminder to all marketers wherever they reside and whatever industry they’re in, to adhere to anti-spam laws

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Email Marketing Plan for 2018

For the email marketers whom have yet to get their email marketing plan underway, here are some tips to make it a huge success with more email subscribers, better conversion rates and lower unsubscribes.

Your email marketing plan will keep you focused and motivated throughout the year.

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Christmas Video 2017

With the upcoming festivities and holidays just around the corner, if you’re finding it hard to stay focused on work you’re not alone. There are millions of us watching Christmas videos online and what better place to do it than on Youtube?

When you’re on a break or during your lunch hour we recommend watching a few of the nativity themed videos. There’s songs, cartoons, and the wildly popular TV ads to get you in the festive mood and perk up your spirits for the rest of the day.

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Are Your Emails Being Read?

This is a good question – are your emails being read? Marketing today is tough-going especially if you’re doing the same as you ever have i.e. impersonal, transactional and always focused on what’s in it for you.

Today consumers demand more and marketers who don’t focus their content to please their intended audience end up with emails being ignored.

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