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Most Viewed Christmas Video 2018

  Every December we hunt down the most viewed Christmas video, but before we get to it, let’s recap. on which Christmas videos topped the popularity charts the previous couple of years (2017, 2016) and why businesses put so much time and investment into these videos which last just a few minutes. Starting with the…

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22 Immutable laws of marketing in 2018

  How relevant is the 22 immutable laws of marketing in 2018? This is a good question as undeniably this book has been a top seller for many years. Released in 1994 by Al Ries, Jack Trout, it offered a no nonsense sort of dog-eat-dog world understand of marketing, and as the saying goes: Violate them…

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Breaking the Spam and Privacy Law?

Mention ‘law’ and it puts most of on the back foot and in defence mode. We immediately ask: What have I done wrong?

Well as marketers there are so many laws now that being defensive is understandable. It’s not like we want to break the law, we are after all law abiding citizens.

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