This infographic was kindly supplied by DPFOC
How relevant is the 22 immutable laws of marketing in 2018? This is a good question as undeniably this book has been a top seller for many years. Released in 1994 by Al Ries, Jack Trout, it offered a no nonsense sort of dog-eat-dog world understand of marketing, and as the saying goes: Violate them…
Mention ‘law’ and it puts most of on the back foot and in defence mode. We immediately ask: What have I done wrong?
Well as marketers there are so many laws now that being defensive is understandable. It’s not like we want to break the law, we are after all law abiding citizens.
Data protection and privacy laws have been revised and strengthened in: Australia, Canada, the EU’s GDPR, Britain and Singapore and the wheels are turning on a new privacy act here in New Zealand.
A year from now (1 July 2019) the new privacy bill (The Bill) is expected to replace the current New Zealand’s Privacy Act 1993 so what does this mean for our marketers and businesses sending out marketing emails to their email lists and collect data online?
Advertising is one discipline, businesses regardless of their size are always looking for improved ROI. Therefore hunting down and trying new strategies for a higher rate of conversion is the overriding focus of many marketers and business owners; and in this blog article we summarise (from this article “Advertising That Works in 2018”, where you can spend your advertising dollars in 2018.
For ROI and SEO content marketing leads the charge, ahead of other strategies like online banners.
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