I have decided to create a series of articles on email marketing for small business after helping numerous of our small business clients with their email marketing strategies. The one common element I have found is that they are all scared to venture into this space for fear of being marked as spammer and losing…

Well well. many times we at Mobilize Mail have yelled at the top of our voices that the KISS principle should be applied to email templates. How many times do we need to say “Inline CSS and tables” is what provides the most consistency for email templates. Here is a link to an article on…

If you have more than one subscription form on your website you can track which form was used and by whom with a simple addition to your subscription form. Follow the steps below: 1) Create a new field in the attributes section of your account and name it something like “source” or whatever is meaningful…

Mobilize Mail supports two types of subscription forms: 1) Internal, the subscription form is housed on Mobilize Mail and is a great idea for customers who do not have their own website but want a subscription form to send people to. 2) External, the subscription form can be housed on any website. External styles are…

Gmail empowers its users to download email from other accounts into their gmail account which means more and more emails are ending up viewed in gmail. Which means you need to give more attention to Gmail’s display eccentricities when it comes to email. More information on these developments here.

Apple’s new version of their webmail service looks great but unfortunately it seems to kill your CSS! Have a read of this review and also read the comments as a possible solution is provided. Click here

At this time of year a lot of businesses send eCards (email versions of Christmas cards) to their clients and prospects. eCards sometimes have the Christmas wishes accompanied with an image of Christmas usually embedded within the email for maximum effect. One of the reasons businesses use email service providers such as Mobilize Mail is…

There maybe some relief on the horizon for the poor battered email marketer who spends half their life rigorously following opt-in best practices. We also know about the menace of the “this is spam” button provided by many large ISPs including AOL, Yahoo, Gmail and Hotmail.  We have also seen the studies and gasped at…

If you like to create your email message content in Microsoft Word please read on as you may have some of your subscribers contacting you about funny characters in your message. It seems that Microsoft Word automatically changes straight quotation marks to curly (smart or typographer’s) quotes as you type. This is fine if you…