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2016 eBook – Business Email Marketing

Business email marketing in 2016 is alive and well and it remains the preferred communication channel for businesses worldwide. Use of email is actually growing in popularity contrary to what some would have you believe.

Email applications were quite basic not that long ago but that’s in the past. The growth in email use has seen tech firms invest more in their email applications adding more user friendly features.

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Business Email Marketing Grows

Businesses reliance on email as a communications channel with customers, prospects and advocates is growing with it’s use expanding beyond the monthly newsletter. A recent Salesforce survey lists typical campaign types used by their customers. While most of their customers are located in America; here in New Zealand the types of email campaigns are growing too.

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Email Opens on Mobile Vs Desktop

Mobile use for email is growing in New Zealand. Business to Consumer (B2C) emails have a higher open rate than Business to Business (B2B).

Mobile open rates of 40+ percent are now the norm for our B2C clients whereas our B2B clients expect to achieve around 30 percent.

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More Business Via Auto Responder Emails

JJust this week we were reminded of how useful set and forget auto responder campaigns are for securing new business. 

Auto Responder (AR) emails are not just the plain text email that is sent to a recipient straight after they’ve completed an action online, like a purchase, download or registration.    Auto Responder campaigns can be your regular eDM – in full HTML with colour and images.

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Email But Not As You Know It

What is the future of email? Will it exist and if so what will it look like and how will we use it?

“Email is more likely to be around in 10 years than Facebook, cable TV, Twitter, and other channels, according to consumers.”
Litmus

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Optimising Your Email Marketing Lists

When was the last time you looked at your email list? How active are your subscribers? We predict twenty percent of your email list subscribers are responsible for eighty percent of the opens and clicks in your email marketing campaigns.

Now is the time to formulate a plan to engage with more of subscribers on your business email list.

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Email Marketing Benchmark For 2016

In the coming weeks take time to reflect on your business email marketing in 2015.

Plan now to get more from your email marketing in 2016. Contact us to assist with you with your subscriber personalisation and email lists segmentation, we want your business to achieve higher conversion rates in the coming year.

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Is This Christmas Video Worth It’s 21M Views?

In an earlier blog article titled: Is a Video worth 1.8 million words? the value of video as a valuable marketing tool for business was reviewed. Videos that grab attention and have a clear message win over viewers and become viral.

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Digital Marketing – What’s Next?

Digital marketing is moving in a new direction. There are Ad Blockers, Ad Blocker Blockers, there’s ‘Human-Net’ and Add-vertising, the thirst for content and storytelling and are now are also CMOs (chief marketing officers).

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LEAP-TO-THE-FUTURE

High Earners Using Ad-Blockers The Most

With Apple’s iOS9 now supporting Ad Blockers it’s the high earners who are using them the most and of course they’re the consumers marketers aim to target.

Online users aged 18 – 24 use ad blockers and at least a third of Millennials are also blocking ads.

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