Mobilize Mail > Email Marketing

Get Started

More Business Via Auto Responder Emails

JJust this week we were reminded of how useful set and forget auto responder campaigns are for securing new business. 

Auto Responder (AR) emails are not just the plain text email that is sent to a recipient straight after they’ve completed an action online, like a purchase, download or registration.    Auto Responder campaigns can be your regular eDM – in full HTML with colour and images.

READ MORE

AR

Email But Not As You Know It

What is the future of email? Will it exist and if so what will it look like and how will we use it?

“Email is more likely to be around in 10 years than Facebook, cable TV, Twitter, and other channels, according to consumers.”
Litmus

READ MORE

email

Optimising Your Email Marketing Lists

When was the last time you looked at your email list? How active are your subscribers? We predict twenty percent of your email list subscribers are responsible for eighty percent of the opens and clicks in your email marketing campaigns.

Now is the time to formulate a plan to engage with more of subscribers on your business email list.

READ MORE

optimising

Email Marketing Benchmark For 2016

In the coming weeks take time to reflect on your business email marketing in 2015.

Plan now to get more from your email marketing in 2016. Contact us to assist with you with your subscriber personalisation and email lists segmentation, we want your business to achieve higher conversion rates in the coming year.

READ MORE

standout

Is This Christmas Video Worth It’s 21M Views?

In an earlier blog article titled: Is a Video worth 1.8 million words? the value of video as a valuable marketing tool for business was reviewed. Videos that grab attention and have a clear message win over viewers and become viral.

READ MORE

Sainsbury

Digital Marketing – What’s Next?

Digital marketing is moving in a new direction. There are Ad Blockers, Ad Blocker Blockers, there’s ‘Human-Net’ and Add-vertising, the thirst for content and storytelling and are now are also CMOs (chief marketing officers).

READ MORE

LEAP-TO-THE-FUTURE

High Earners Using Ad-Blockers The Most

With Apple’s iOS9 now supporting Ad Blockers it’s the high earners who are using them the most and of course they’re the consumers marketers aim to target.

Online users aged 18 – 24 use ad blockers and at least a third of Millennials are also blocking ads.

READ MORE

champagne

New Zealand Email Conversion Is High

According to eMarketer New Zealand has outperformed other nations in APAC. Business email marketing achieves great results here.

Open and click rates in New Zealand are amongst the highest in the region and we also have a low unsubscribe rate. Australia also faired well while the less developed nations like India performed poorly.

READ MORE

image

Email Marketing in 2015 Tips

The KISS approach to email marketing still reigns supreme in 2015. Email applications do have more bells and whistles now including tools to better manage the Inbox. Blocking images, and blocking email addresses are two new functions users have at their fingertips therefore email marketing messages (eDMs) need to adapt to thrive in 2015 and beyond.

READ MORE

2 mmblog copy

Is A Video Worth 1.8 Million Words?

The saying a picture is worth a thousand words is true enough. Now add audio and moving frames and you have a video and according to Dr James McQuivey of Forrester Research a video is worth 1.8 million words.

Wow if it was true your entire website, and all marketing collateral could be replaced with just one video – which is really not possible.

READ MORE

mmblog image

Get our monthly e-newsletter – valuable news & tips for email marketing & social sharing success