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eDM Personalisation Tips

Personalising your eDMs improves open and click statistics according to studies done by leading marketing companies.

MarketingSerpa is one business that works tirelessly at mining data to assist marketers. It justifiably presents itself as a ‘research institute’ so what has it found out on the use of personalisation in eDMs (email marketing messages) campaigns?

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How To Boost Landing Page Conversions

An earlier blog post introduced you to CRO (conversion rate optimisation) i.e. how to use user feedback and analytics to improve website conversions.

This blog post goes a step further honing in on how to boost your landing page conversions.

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eDM and Blog Writing Tips

Is eDM and blog copy writing a skill you can learn? We believe it is, and also it’s a skill that can be honed with practice and ongoing review. Here are some straightforward rules you can follow to create eDM and newsletter copy that will impress your email subscribers.

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Choosing The Right eDM Subject Line

The subject line of your email marketing message needs 100 % of your undivided attention so it delivered the desired result – higher open rate.

A poor subject line will result in your eDM being ignored by your email list subscribers.

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eDM Conversion Rate Optimisation Tips

Conversion Rate Optimisation (CRO) is the method of using analytics and feedback to measure and improve the conversion rate from your website or landing pages. It’s focus is to reduce the bounce rate – that is visitors leaving your website without first taking action on it.

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Is Your Business Using CRO?

Conversion Rate Optimisation (CRO) is first in mind nowadays to increase the website conversation rate. It’s focus is to reduce the bounce rate off websites and landing pages.

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Trust is Built with Consistency

The heading “Trust is Built with Consistency” is a popular quote by Lincoln Chafee. It nicely sums up what your business achieves from consistent communication with your email marketing list.

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How To Keep Your Email Subscribers

The challenge remains – how to keep your email marketing subscribers. Will the next email message result in a large amount of unsubscribes? This is a real fear for marketers. There are steps your business can implement right now to slow the unsubscribe rate down.

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Steve Jobs Selling Rules Work For Email Marketing

It’s been 18 months since the death of Steve Jobs however his wisdom and greatness lives on. An article published in Newsweek a few days after Steve’s death provided Steve’s 10 Rules for selling. Some of these lessons also apply to email marketing – check them out….. 1. Never Stop Studying/Learning Know what works today…

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