Back in 2010, Mashable, the most popular news site for all things digital reported mobile web will take over from web use from the desktop and laptops by 2015 and they got it right!
Are you struggling to get your email marketing going in 2015? If you are, you’re probably not alone however relax, just by doing it at all you’re eighty percent on your way to success.
To kick start your email marketing communication today follow these tips starting with eDM content.
January is the month for implementing your email marketing plan for the year ahead. The core focus of an email marketing plan is to improve the eDM conversion rate i.e. get more clicks off your email marketing messages.
We have collated articles we have written recently on email marketing into a downloadable eBook for you.
The core areas of Business email marketing that can improve are: eDM and blog content, and eDM design so that’s what this eBook is all about.
Do you have a ‘Welcome’ email set up? If not your business is missing out on creating a good first impression. In our earlier blog article – eDM Personalisation Tips – setting up a series of welcoming emails for new subscribers was a core topic.
In this blog article we focus on why you need to set up at least one well thought out ‘Hello From Us’ eDM that will be received by anyone joining your email marketing list.
Personalising your eDMs improves open and click statistics according to studies done by leading marketing companies.
MarketingSerpa is one business that works tirelessly at mining data to assist marketers. It justifiably presents itself as a ‘research institute’ so what has it found out on the use of personalisation in eDMs (email marketing messages) campaigns?
An earlier blog post introduced you to CRO (conversion rate optimisation) i.e. how to use user feedback and analytics to improve website conversions.
This blog post goes a step further honing in on how to boost your landing page conversions.
Is eDM and blog copy writing a skill you can learn? We believe it is, and also it’s a skill that can be honed with practice and ongoing review. Here are some straightforward rules you can follow to create eDM and newsletter copy that will impress your email subscribers.
The subject line of your email marketing message needs 100 % of your undivided attention so it delivered the desired result – higher open rate.
A poor subject line will result in your eDM being ignored by your email list subscribers.
Conversion Rate Optimisation (CRO) is the method of using analytics and feedback to measure and improve the conversion rate from your website or landing pages. It’s focus is to reduce the bounce rate – that is visitors leaving your website without first taking action on it.