Email as a communication and marketing channel for business alive and well and the preferred choice by the ‘Millennials’. Millennials are people between 25 – 35 years of age.
Businesses already secure customers from email marketing so the greatest challenge is not what to say to get the business it’s how to say it to more people. Reaching more people to grow your email list takes ingenuity, motivation and reach.
The swift switch to mobile use for all things online had WebSitePulse predicting Google will penalise websites that are not mobile friendly in the near future. Their prediction was back in July 2013.
Back in 2010, Mashable, the most popular news site for all things digital reported mobile web will take over from web use from the desktop and laptops by 2015 and they got it right!
Are you struggling to get your email marketing going in 2015? If you are, you’re probably not alone however relax, just by doing it at all you’re eighty percent on your way to success.
To kick start your email marketing communication today follow these tips starting with eDM content.
January is the month for implementing your email marketing plan for the year ahead. The core focus of an email marketing plan is to improve the eDM conversion rate i.e. get more clicks off your email marketing messages.
We have collated articles we have written recently on email marketing into a downloadable eBook for you.
The core areas of Business email marketing that can improve are: eDM and blog content, and eDM design so that’s what this eBook is all about.
Do you have a ‘Welcome’ email set up? If not your business is missing out on creating a good first impression. In our earlier blog article – eDM Personalisation Tips – setting up a series of welcoming emails for new subscribers was a core topic.
In this blog article we focus on why you need to set up at least one well thought out ‘Hello From Us’ eDM that will be received by anyone joining your email marketing list.
Personalising your eDMs improves open and click statistics according to studies done by leading marketing companies.
MarketingSerpa is one business that works tirelessly at mining data to assist marketers. It justifiably presents itself as a ‘research institute’ so what has it found out on the use of personalisation in eDMs (email marketing messages) campaigns?
An earlier blog post introduced you to CRO (conversion rate optimisation) i.e. how to use user feedback and analytics to improve website conversions.
This blog post goes a step further honing in on how to boost your landing page conversions.