In this video, Brian Brown from Silverpop discusses three tactics for taking your email marketing strategy from being outdated to being outstanding.
It is five years since the Unsolicited Electronic Messages Act 2007 came into effect, so it is a good time to go over what it is all about. Spam is the generic term for the electronic commercial email, fax, and mobile or smart phone text (TXT) and image-based messages you receive without having requested them.
What is Spam? Spam is the generic term for the electronic commercial email, fax, and mobile phone text and image-based messages you may receive without requesting them. You will find that almost always these messages are of a commercial nature and invite you, the recipient, to buy a product or service.
The world of Email Marketing NZ is changing and your email marketing audience is changing too. Smartphones are all the buzz and the numbers of people assessing their email on smartphones and other Web enabled devices is growing day by day.
There is no doubt that email newsletters are a powerful marketing tool that keep you in touch with your subscribers and keep them up to date with what your business is doing and what you have on offer and this cements your relationship with them. The difficulty with newsletters and all marketing emails is getting it opened by the recipient, their inbox will be full of emails and you want your email to appear interesting and worthy of a “open click”.
It is sometimes hard to remember how we communicated before emails, both in business and in our daily lives, the days of hand written letters are a distant memory for many of us. In business Emails are now the predominant form of communication and the importance of them as an effective short burst communication is widely accepted. Email Marketing NZ has grown and evolved over the years and for many businesses it has become a key part of their marketing strategy. To ensure your business can take advantage of the benefits of short-burst communications, there are a few key things to keep in mind when putting together your email marketing campaign.