When was the last time you looked at your email list? How active are your subscribers? We predict the 80-20 rule applies to your email marketing and it’s time your business formulates a plan of action so it engages more of your email list subscribers more often.
Reviewing your email list regularly can be achieved surreptitiously via a regular review of your business’ email marketing campaign statistics.
Plot the opens and clicks for email campaigns over a set period of three months or more and the results will show your email list subscriber interest in your current email communication (content) and it will also facilitate a business email marketing benchmark for 2016.
The 80-20 rule is known as the Pareto principle:
“states that, for many events, roughly 80% of the effects come from 20% of the causes”
We predict twenty percent of your email list subscribers are responsible for eighty percent of the opens and clicks in your email marketing campaigns. This is not to say eighty percent of your subscribers take no action at all. They just take a lot less action than the high performing twenty percent of subscribers who do however more analysis and an action plan engagement with them with have more meaning and better results.
“Analysing your email campaign statistics on a granular level will identify the subscribers you need to target on their terms to improve the rate of conversion i.e. more opens and clicks.”
Steps To Take To Engage More Email List Subscribers
- Review Email Campaign Statistics – what content is working for whom on your email list? Which subscribers are opening and clicking the links in which type of email content? Build up the intelligence so you’re empowered to get a higher response from your email campaigns in 2016.
- Targeted Email Marketing Campaigns For Non Active Subscribers – in your Mobilize Mail account subscribe to a new list, all the subscribers who responded to a specific topic email campaign and then deliver more of the same topic to these subscribers on a regular basis. Another task your business can take: send an email with a link to the list preferences option in your Mobilize Mail account. Make sure you have the various email content topics/interests available for these subscribers to select and confirm their interest. This ‘self service preference’ setting; will improve the response rate (opens, clicks) from the subscribers whom are currently ignoring your business emails and it will also surely save your business time, expense but improve sales and profit.
Contact us for more information or assistance on how to set up criteria on your email list sign up forms in your Mobilize Mail accounts.
Remember to add this task to your 2016 Email Marketing Plan.