Mobilize Mail > 30% of your recipients don’t even know your images are missing

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This will interest you all.

A very interesting study has been completed and the results are amazing!

The Epsilon Interactive report stated that 69% of email users know how to activate suppressed images, and 57% at least sometimes activate images in promotional messages from senders they buy from or have accounts with, or from senders to whom they’ve given their permission to send them email.

Whats interesting is that 30% don’t have an idea on how to activate images or don’t even know they exist. This highlights the importance of creating email messages that degrade gracefully.

Check out Dave Shea’s article on how to degrade email content. Click here.

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