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Posts Tagged ‘email marketing nz’

How does Upselling Work

Upselling is a sales term that means to induce the client to purchase more items or spend more money by adding on to their purchase, with the benefit to you of more profit. To upsell products and services usually means your business would use a marketing strategy and it is an area of sales that can be very lucrative for your business.

How To Get The Best Results With Email Marketing

Email marketing is being taken seriously by all online businesses simply because it continues to show excellent results as a marketing strategy in a highly competitive world. Email marketing is a form of direct marketing that opens a direct communication channel with prospective customers to invoke their interest in the products and services on offer.

What is the future of Emails for Sharing Information

Emails, the abbreviation for electronic mail, replaced the old system of letter writing, while also making the exchange almost instantaneous even across continents. This makes the sharing of news and information the simplest ever.

How to Improve Content to Achieve Marketing Success

Marketing initiatives in the real world or online, through emails or other methods, have to be very good in terms of the message they are sending to their customers, to be successful.

How To Get New Business From Online Marketing

According to recent research, finding new business is the greatest challenge small businesses face. The same research also shows that to meet this challenge many small businesses are turning to the large assortment of readily available online marketing tools.

Latest NZ Spam Alerts Now Available on Twitter

Our very own New Zealand Anti Spam Compliance Unit of the DIA (Department of Internal Affairs) are now on Twitter according to their latest press release. Their twitter profile is called AntiSpamInfoNZ and it has been created to share information as part of the DIA’s pubic education programme. The latest scams will be broadcasted on the twitter profile along with other useful information for compliance and spam avoidance.

Email Marketing – 3 Tips For Better Response

Achieving higher returns from your email marketing is doable by non-marketing experts. While being an expert is preferred – when you are not one it’s good to know you can still achieve superb results from your email marketing. How? By following the experts – ‘do as they do’ as seen in the example below.

Often email marketing is an afterthought to other marketing initiatives – however I will show you via my own recent personal experience why it’s worthwhile putting more thought and effort into email marketing and setting it up as a core strategy to securing business.

Analysing Your Email Campaign Click Rate

CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented…
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Get your Online Advertising Right

Don’t expect magic results from advertising on the web – its high measurability also quickly exposes what works and what doesn’t. But target the right strategies and you will turn clicks into dollars. As an advertiser, here are some things…
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Ten Secrets of Successful Business to Business Selling

Successfully marketing and selling to business requires a specialised set of skills and strategies. Simply applying consumer sales strategies in the business-to-business (B2B) context will not produce results. Because small and medium sized business owners and managers are generally incredibly…
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