Emails, the abbreviation for electronic mail, replaced the old system of letter writing, while also making the exchange almost instantaneous even across continents. This makes the sharing of news and information the simplest ever.
Posts Tagged ‘email marketing’
Achieve Higher Returns With Email Marketing
Internet customers are often seen as an impersonal username or email address giving very few clues about the human-being behind the screen. However the data available to email marketers provides ample insight into consumer behaviour.
How To Get New Business From Online Marketing
According to recent research, finding new business is the greatest challenge small businesses face. The same research also shows that to meet this challenge many small businesses are turning to the large assortment of readily available online marketing tools.
Latest NZ Spam Alerts Now Available on Twitter
Our very own New Zealand Anti Spam Compliance Unit of the DIA (Department of Internal Affairs) are now on Twitter according to their latest press release. Their twitter profile is called AntiSpamInfoNZ and it has been created to share information as part of the DIA’s pubic education programme. The latest scams will be broadcasted on the twitter profile along with other useful information for compliance and spam avoidance.
Email Marketing – 3 Tips For Better Response
Achieving higher returns from your email marketing is doable by non-marketing experts. While being an expert is preferred – when you are not one it’s good to know you can still achieve superb results from your email marketing. How? By following the experts – ‘do as they do’ as seen in the example below.
Often email marketing is an afterthought to other marketing initiatives – however I will show you via my own recent personal experience why it’s worthwhile putting more thought and effort into email marketing and setting it up as a core strategy to securing business.
Part 2 – Knowledge for Greater Email & Social Media Success
KISS Approach to Getting Response – The earlier article discussed KISS Approach to Sharing and this time we are looking at what to do to get action from your recipients and online follower/visitors.
Knowledge For Greater Email & Social Media Success
The quality of your email and social media network is more than likely directly attributed to the information you are sharing. Knowledge is power and content is king for retaining and growing email and social media networks.
What Do Your Recipients Do With Your Email Message?
As an email marketer, knowing what your clients get up to once they receive your email is integral to the success of your campaigns.
If you don’t know what they do online, how can you know what they want from you and how can you target your content to their needs.
Choose Relevant Content For Higher ROI
When it comes to online marketing, or any marketing for that matter, it’s a good idea to put yourself in your customers’ shoes to ensure what you are saying and how you are communicating is actually going to gain a positive reaction from them. It’s not rocket science, just plain common sense.
Protect Your Reputation: Guard your IP Address like it’s gold!
Sender reputation is the most important asset you can have as an email marketer. Below are our tips on how to maintain your sender reputation, and avoid being consigned to your reader’s spam folder. And there’s a special kind of SPAM hell for the worst offenders – ending up on ISP blacklists.
