Auto Messages or ARs as they are commonly known can achieve a lot for businesses but they are infrequently used and we have a theory as to why that we will share with you in this blog post. Mobilize Mail’s…
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Landing pages are the webpages your email recipients land on when they click links in your eDMs (email marketing messages). These pages are key to your business email marketing success. What pages are your eDM recipients landing on? And what…
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It will come as no surprise to New Zealand Businesses to hear that our digital marketing landscape is a rapidly changing playing field. Messaging to smartphones in particular has boomed and with the rise of the social mediums, like Facebook, Twitter and YouTube there are billions and billions of digital events per day.
The world of Email Marketing NZ is changing and your email marketing audience is changing too. Smartphones are all the buzz and the numbers of people assessing their email on smartphones and other Web enabled devices is growing day by day.
There is no doubt that email newsletters are a powerful marketing tool that keep you in touch with your subscribers and keep them up to date with what your business is doing and what you have on offer and this cements your relationship with them. The difficulty with newsletters and all marketing emails is getting it opened by the recipient, their inbox will be full of emails and you want your email to appear interesting and worthy of a “open click”.
It is sometimes hard to remember how we communicated before emails, both in business and in our daily lives, the days of hand written letters are a distant memory for many of us. In business Emails are now the predominant form of communication and the importance of them as an effective short burst communication is widely accepted. Email Marketing NZ has grown and evolved over the years and for many businesses it has become a key part of their marketing strategy. To ensure your business can take advantage of the benefits of short-burst communications, there are a few key things to keep in mind when putting together your email marketing campaign.