Online Reputation begins with where you rank on the various search engines available on the internet. The search engine that has the greatest market share is Google and so really it is important for your business to rank on the Google search results. And the results that are returned need to be positive. At Value…

Email marketing makes sense only if the timing is perfect. The marketing campaign conducted via emails has to push the right message at the most opportune times or else it will not have the desired impact. The reason for this is not far to find. Email marketing involves sending emails to a set of subscribers who have opted and signed up for getting updates about a website’s products and updates.

There is a misconception that SEO (search engine optimisation) is a one-off task. That is once a website has been optimised the SEO has been done and the website will rank highly in search results forever.

The year 2011 saw online businesses using more effective advertising techniques to reach out to a targeted audience. These techniques were evolved with the aid of research data available about consumer preferences, and the principal idea was to increase brand awareness, make online buying a hassle free experience and also ensure that shopping carts are not abandoned midway due to some site navigation issues.

The cost of customer acquisition is high when you use traditional marketing channels. For every ten prospects you may turn one into a customer. Using social networks the ratio is a lot higher and maybe as high as one in fifty e.g. for every 50 prospects you may convert one into a customer. The good news is you can use systems to reduce the actual marketing cost when using social networks to market your business and get return on your investment.