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Archive for December, 2011

The Most Effective Subject Lines – Short or Long?

Subject lines for emails have evolved and so much research has been done on this subject, just to guide writers and businesses about what makes the most effective subject lines, and how to get them right in terms of size.

Integrating Email Marketing Into the Business Mainstream

Email marketing is a form of direct marketing where producers or sellers of goods and services get in touch with prospective buyers directly rather than through intermediary agencies. The underlying idea is to build relationships with them through emails by providing relevant information that will tempt them to show interest in the products and services offered by the business.

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