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Donna Richardson

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News

Latest from the email marketing blog

Marketing, Not As You Know It

Have you heard of Contextual Marketing? It’s the future of marketing. Contextual Marketing is commonly known as a form of online advertising that serves up targeted ads based on search terms used and recent browser history. It is evolving as a strategy however that can be modified and businesses can use it in other channels e.g. email to create stronger relationships with their customers.

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Email Intelligence – Do You Have It?

An interesting question – do you have email intelligence or more accurately do you have eDM marketing intelligence? What is it – you may well be asking yourself right now. Email Intelligence sums up how you use email marketing for your business.

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The Future of Advertising Is Entertainment

What is the future of Advertising? The use of smartphones, Ad blockers and social media is threatening mainstream websites dependent on ad revenue.

Most visitors also feel indignant when Ads just pop up without encouragement and eventually elect to frequent websites that offer less intrusion.

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