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Donna Richardson

donna@mobilizemail.com

64-4-902-9251

 

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Latest from the email marketing blog

Email List Size Matters

The size of your email list should be your focus in 2017. Grow it. Set up online and offline campaigns dedicated to list-building. The campaigns need to be relevant to your target audience and capture the basic information initially then follow-up with campaigns that are more targeted. Next, analyse your follow-up campaigns and all email marketing statistics to build segments of your email list subscribers so your business can target it’s offerings more accurately and be rewarded with a higher success rate.

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Is Email Marketing Still Relevant?

Is your business wondering if email marketing is still relevant in 2017? You’d be forgiven for asking the question given how long it’s been around and all the other digital marketing channel now available. The very good news is – email marketing is not only relevant it is still considered the top performer when compared to social media marketing, search and offline too – wow!

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Email Marketing Simplicity Works Best

Keep it simple is the number one tip from leading email marketers. Businesses have more customer data at their finger tips today than ever before and slowly it’s being put to good use by email marketers. As a result email content is more personalised and in 2017 more businesses will realise the potential for greater conversion from unique marketing emails campaigns; so while the back end becomes more complex the actual email message itself should remain simple.

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