Email as a marketing channel has got a lot of competition in 2015. Numerous social media networks, instant messaging, chat and discussion forums are all vying for the marketing dollar. So how are businesses measuring the success of email marketing in 2015 and why do Marketers still love it?
Inbound Marketing works continuously to fill a business’ pipeline with prospective customers and advocates. It’s role is to create awareness, interest and desire. There are three types of Inbound Marketing: Paid, Owned and Earned. Do you have all three working for your business today?
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