Mobilize Mail > Value Reputation

Get Started

Reputation can be defined as the result of doing something different from the norm.

By doing something different from your competitors means your business stands out from the crowd. Thus you gain reputation just for being different.

Being different gets your business noticed.

How you deal with this attention and look after the perception of your business to your customers, prospects, media and public is what we refer to as reputation management or online reputation management.

The application of protecting and increasing the positive sentiment of your business is defined in a business’s reputation management strategy.

Reputation Management and the Internet

The Internet makes it very easy for anyone to execute a defamation attack against a company.

If competitors hire professionals or a disgruntled customer is technically trained in the black-arts of SEO the attack can be disastrous for the targeted business.

A reputation management strategy is designed to counter the negativity that can be bred within forums, blogs and other online communities such as Facebook.

Unfortunately reputation management is not a short-term or one-off exercise especially if the attacks are from competitors or disgruntled clients as they are more motivated than the common “Internet Troll” who is in it for the quick thrill.

Our team often hears of businesses locating these types of attacks when their pipeline started to dry up. The negative content was appearing higher in search results than their business web site for keyword terms.

 

FOR MORE VISIT VALUEREPUTATION.COM

News

Latest from the email marketing blog

eDM Personalisation Tips

Personalising your eDMs improves open and click statistics according to studies done by leading marketing companies.

MarketingSerpa is one business that works tirelessly at mining data to assist marketers. It justifiably presents itself as a ‘research institute’ so what has it found out on the use of personalisation in eDMs (email marketing messages) campaigns?

Read more

How To Boost Landing Page Conversions

An earlier blog post introduced you to CRO (conversion rate optimisation) i.e. how to use user feedback and analytics to improve website conversions.

This blog post goes a step further honing in on how to boost your landing page conversions.

Read more

Google’s New Service – Helpouts

Google has a new service called Helpouts. It’s not entirely new – as it’s a service that has evolved through trial and error over the years. The latest version looks like it’s here to stay.

So what is Google Helpouts and what are the pros and cons of this service?

Read more

eDM and Blog Writing Tips

Is eDM and blog copy writing a skill you can learn? We believe it is, and also it’s a skill that can be honed with practice and ongoing review. Here are some straightforward rules you can follow to create eDM and newsletter copy that will impress your email subscribers.

Read more

View all posts

Get our monthly e-newsletter – valuable news & tips for email marketing & social sharing success