Mobilize Mail > Value Reputation

Get Started

Reputation can be defined as the result of doing something different from the norm.

By doing something different from your competitors means your business stands out from the crowd. Thus you gain reputation just for being different.

Being different gets your business noticed.

How you deal with this attention and look after the perception of your business to your customers, prospects, media and public is what we refer to as reputation management or online reputation management.

The application of protecting and increasing the positive sentiment of your business is defined in a business’s reputation management strategy.

Reputation Management and the Internet

The Internet makes it very easy for anyone to execute a defamation attack against a company.

If competitors hire professionals or a disgruntled customer is technically trained in the black-arts of SEO the attack can be disastrous for the targeted business.

A reputation management strategy is designed to counter the negativity that can be bred within forums, blogs and other online communities such as Facebook.

Unfortunately reputation management is not a short-term or one-off exercise especially if the attacks are from competitors or disgruntled clients as they are more motivated than the common “Internet Troll” who is in it for the quick thrill.

Our team often hears of businesses locating these types of attacks when their pipeline started to dry up. The negative content was appearing higher in search results than their business web site for keyword terms.

 

FOR MORE VISIT VALUEREPUTATION.COM

 


News

Latest from the email marketing blog

Email & Landing Pages Need To Respond

According to our statistics New Zealanders are using their mobiles for email communication more often than they did last year. Mobile users are also clicking more links in email marketing messages that are responsive therefore we recommend a move to responsive design for linking webpages and also marketing emails. Responsive design in emails presents images…

Read more

Steve Jobs Selling Rules Work For Email Marketing

It’s been 18 months since the death of Steve Jobs however his wisdom and greatness lives on. An article published in Newsweek a few days after Steve’s death provided Steve’s 10 Rules for selling. Some of these lessons also apply to email marketing – check them out….. 1. Never Stop Studying/Learning Know what works today…

Read more

How We Can Grow Your Business Email List

Mobilize Mail’s clients are growing their email lists and business prospects with our CSN. To utilise our CSN,  your business email marketing messages and/or business blog articles are published on our active blogs and shared with our CSN network and this action increases the reach of your communication with a target audience. Mobilize Mail created…

Read more

What Content Works in eDMs

“Drop the ball on your eDM content at your own peril” –  our words of wisdom for the week! Is it that time again already?  The pressure’s really on to get your monthly newsletter out to your recipients but you’ve got less time than usual to do it, so inevitably the quality of the newsletter…

Read more

View all posts

Get our monthly e-newsletter – valuable news & tips for email marketing & social sharing success