Trying to control the first page search rankings with quick and dirty guerrilla SEO tactics is like a coiled spring. You have to keep paying people a lot of money to keep the spring coiled as much as possible. You take your hand off the spring and BANG! the negative posts came straight back up.

Reputation management is a strategy that businesses use to try reduce the impact of negative sentiment online. While defining and implementing a reputation strategy for clients I have noticed the following 3 core mistakes that businesses make when try to applying reputation management themselves online:

According to recent research, finding new business is the greatest challenge small businesses face. The same research also shows that to meet this challenge many small businesses are turning to the large assortment of readily available online marketing tools.