Unsolicited Electronic Message Act 2007 - Help Guide
From 5th September 2007 the NZ Unsolicited Electronic Messages Act 2007 is enforceable. Will this have an impact on you and your business? More than likely – unless you have already taken all the necessary steps to comply with this legislation.
We have provided a number of detailed articles and other information sources to help you and your business comply with the NZ Anti-SPAM Act.
Get Your Business Compliant
In this article I will provide my views on some of the legislation (Unsolicited Electronic Messages Act 2007) compliance tasks and information.
My experience in the email marketing and technology sector has revealed that most businesses mail out to customer and prospect email lists so it is important to understand how the new law will impact on this activity from hereon in.
New Zealand Unsolicited Electronic Messages Act March 2007
The Unsolicited Electronic Messages Act comes into force on 5 September 2007. The legislation is intended to prohibit unsolicited commercial electronic messages with a New Zealand link from being sent. The new law will initially pose challenges for marketers. Businesses have less than six months to get their house (particularly their electronic marketing lists) in order to comply with the Act..
Number One SPAM Nation
Every nation likes to secure the top billing for favourable achievements. Being recognised as the number one country in the world can be hugely beneficial to the economy and the confidence of the people.
New Zealand Unsolicited Electronic Messages Bill
The prospect of reducing the ever-increasing barrage of spam is appealing. But underneath the proposed legislation designed to help combat spam is a potential minefield for marketers.
Create Loyal Customers with Email
The general consensus is that it is roughly six to twelve times less expensive to sell to an existing customer than to acquire a new one. With this in mind customer loyalty should be top priority for any business wishing to succeed.
10 Ways to Get Listed as a SPAMMER
As more and more businesses realise of the power of sending regular emails to their customers, we are all struggling to manage our bulging email in-boxes.
A study conducted by Return Path in 2004 revealed that 60.1% of people deleted un-read messages from unknown senders. Even more disturbing 23.4% hit their “report this email as SPAM” button provided by the ISP and email subscriptions that they were subscribed to were also included.
Improve email Marketing
Business promotional or product and service marketing emails sent to your email list is now a game of cat and mouse. Why? Well, many countries around the world are implementing Anti-Spam legislation.
ISP’s and businesses are installing incredibly harsh ant-spam rules and email filtering software at the front door of their email applications so getting your email delivered to your email list is hard work.
How do you know if your email is been delivered, opened & read?
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