Mobilize Mail Email Marketing Glossary
Above-The-Fold = What you see on your screen before scrolling down – or hitting the ‘page down’ key on your keyboard. Your email communication ‘above the fold’ needs to be enticing the reader to scroll down to read more of your communication. If you have a ‘special promotion or deal’ – place an image or lineage communicating it’s existence above-the-fold so you do not miss out of grabbing the attention of your subscribers.
Confirmed Opt-In (a.k.a. Double Opt-In) - Confirmed opt-in is a two step process. Once the subscriber has entered their details to subscriber an email is delivered to their email address requesting the subscriber to respond to a confirmation email, by clicking on a confirmation link. Only those subscribers who take this additional step are added to your list. In your Mobilize Mail admin area you can view the number of ‘confirmed’ subscribers on your mailing lists.
CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). In Mobilize Mail’s statistics the CTOR provides you with an understanding of successful your email campaign was in getting the clicks per subscriber.
HTML email = presentation of your message with styling including unique fonts, graphics, colours and images.
HTML makes an email more interesting and when used properly can generate response rates up to 35% higher than plain text.
Constant Contact
Opt-Out (Unsubscribe) - To opt-out or unsubscribe from an email list is to elect not to receive email communication from the sender. You are requesting the removal of your email address from their list and expect no further communication from them. Mobilize Mail provides the one click unsubscribe facility for your subscribers.
Permission Based Email = Email delivered to opted-in or subscribed recipients only. The Anti-Spam laws require commercial email to be delivered to permission based email lists. (See Mobilize Mail’s Unsolicited Electronic Messages Act information links ).
Personalization – Emails present individual recipients by first name, last name or both dynamically in an email. Personalization can also include other unique references (see Mobilize Mail personalisation and segmentation information) .
Unique Click = when a URL Link (link to a webpage) within an email message is clicked by a subscriber for the first time. In our statistics ‘Unique Clicks’ is the total number of link clicks per email campaign (email message).
Unconfirmed – a subscriber who has not responded to the confirmation email sent to them requesting they confirm their subscription by clicking on the confirmation link. Mobilize Mail can set up a confirmation reminder email for your business – contact us for more information.
Unique View = when the email message is viewed for the first time. In Mobilize Mail’s statistics – Unique Views are the total number of subscribers that have viewed the message.
Total Recipients = the total number of subscribers who were sent the email message.
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