Statistics

Real-time statistics are provided for all your email campaigns.

By comparing the performance of previous related email campaigns you can quickly understand what your subscribers are interested in and what they are not. This allows you to remove the content that is least liked with more of the content that interests your subscribers.

For example a real estate agent could over a short period of time segment their subscriber list by suburb.

This can easily be achieved by first reviewing the click through statistics of each property for sale within their property alert emails. The real estate agent can see from the click through statistics which subscribers clicked on what property links.

Now that the real estate agent has a subscriber list per property she can quickly work out what suburbs are of interest to each subscriber. The real estate agent can now send out targeted property alert emails where the properties within the email are only sent to the subscribers who would be interested in them!

Consider our Email Advisor Service to analyse your email campaign statistics and provide your business with valuable recommendations.

Other pages in this section:

• Core Attributes
• Email List Management
• Templates
• Email Content
• Personalized Emails & Segmentation
• Subscription Process
• Email Delivery Technology
• Systems Integration
• Auto Responder