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Like a child with a new toy I am excited about our new email marketing and delivery system. If you love measurement and viewing lots of statistics our new MMAPP3 (as our techies call it) is pushing all the right buttons. MMAPP3 is designed to empower our clients to make even smarter choices to secure…

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Mobilize Mail – Offline Client Winning Online

Tough trading conditions requires traditional businesses to break the rules and take all of it or some of it online. Bringing your business online is fraught with challenges – from how to operate your business to how to market it.

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Mobilize Mail – Email & Social Media Marketing Planning

When we talk about marketing plans it is important to recognize the difference between sales and marketing, often people think, incorrectly, that they are same thing. Marketing is essentially the ground work that allows you to get to a point where a sale can be negotiated and sealed. You could say that sales are an activity of marketing.

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Business email and social media marketing campaigns are now less likely to be standalone marketing initiatives. More often than not Businesses market their products or services via online and offline channels simultaneously and managing the response from various the channels is a challenge that is now met with our marketing support applications.

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What is Project Campfire

What is Project Campfire? It is a free service to help business owners that Mobilize Mail Limited is reigniting. Project Campfire is a blogging initiative that began 18 months ago, its focus is to help businesses get found on the internet and on the internet search engines. From its inception the Project Campfire has been successful for businesses and offers a popular marketing solution that has no costs to them and asks for a minimum amount of time invested to succeed.

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Continuing on from “Create Professional Content for Your Business Emails” in this part we will cover the science of email subject lines, sender address and personalisation. Subject Line & Senders Detail There is no simple template to follow to ensure higher response to your emails however we can offer you some wisdom below when looking…

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Email Marketing Part 3: The Content

Now its time to work out what type of content you will be sending them that will not only stop them from unsubscribing but create a perception that encourages the subscriber to react the way you want them to.

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