Listening to the feedback you get from your customers is key to winning, and retaining business. The frequency of feedback from your customers on your services and what what you choose to do with the information can make or break…
» read more
Archive for the ‘Email Marketing’ Category
Customer Service – Make It Win Business
“Retaining and Growing Customers – Email Marketing Proves to be Small Cost for Great Value”
A panel of email marketing professionals were interviewed recently who work closely with SMEs. A key question was asked: why should an SME put scarce resources into email when times are tough? Here’s some answers that emerged… Easy low-cost entry…
» read more
Make Forms Easy – Don’t Frustrate People and Drive Them Away
Ever gone to the website of a company you’ve had previous dealings with and requested some product or information only to be confronted with yet another form asking for the same information you’ve already given them? What about an e-commerce…
» read more
Analysing Your Email Campaign Click Rate
CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented…
» read more
Recession Proof Marketing
Pro-active marketing to combat recession, vs defensive cost cutting Businesses often react to recession by retreating into their caves and cutting costs everywhere, but cost cutting alone will not usually put them in good stead. Profits also depend on finding…
» read more
2009 Resolution – Grow Your Mailing List
We have updated this blog article (published Jan 08) as we believe your email marketing objective in 2009 should be – to grow your mailing list. Do you know how many ‘confirmed opt in‘ subscribers are on your mailing list?…
» read more
Survey Feature – No Cost & Online Now
Our survey feature is now online for your use. As a client there is no additional cost for creating a Survey. This article “Surveys Online October 2008” provides a step by step introduction to creating Surveys in your Mobilize Mail…
» read more
Books to Inspire You and Your Business
Here are a few books we recommend you read soon. There is not a book listed here that we have not personally read – and all these books are in our office for continuous reference they are that good! List…
» read more
More Targeted Marketing, Greater Sales, and Higher ROI Using Web Analytics Data
It is well known that increasing the relevance of email promotions is a key for good results, however many overlook a great source of information for personalisation – Website analytics data. With recession looming, it will be even harder to…
» read more
Social Networking Sites – Participation is Good for Business
According to a recent www.adotas.com article online social networking sites are good for business! The article says a British think tank’s recent survey supports the theory that staff using social networking sites benefits their employer. Social networking sites are said…
» read more
