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Improve Your Email Marketing

Business promotional or product and service marketing emails sent to your email list is now a game of cat and mouse. Why? Well, many countries around the world are implementing Anti-Spam legislation. ISP’s and businesses are installing incredibly harsh ant-spam rules and email filtering software at the front door of their email applications so getting…

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KISS Principle for Email Writing

Here are a few tips for writing articles, newsletters, business updates for email: 1) Keep It Short. Online Writing Needs to be Shorter than other Writing All words must serve a function. Replace long words with short words. Avoid meaningless jargon, frills and the tendency to inflate to appear important Link to extended information hosted…

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Should Mobilize Mail Deliver My Business Email?

The short answer is yes! Use private mail servers to delivery your mail and preferably engage Mobilize Mail to send your business email (bulk and transactional email). To highlight why – here is a recent client case study. Client Case Study Overview The Business’s normal practice was to use their CRM to create email presentation…

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A Happy Client

I’ve been working with the Mobilize Mail team since 2007. I’ve dealt with lots of IT providers in a variety of corporate roles and owning my own business. Sadly this has meant that my expectation is that IT Providers generally over promise and under deliver. Mobilize Mail is a notable exception. They are experts in…

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Ever gone to the website of a company you’ve had previous dealings with and requested some product or information only to be confronted with yet another form asking for the same information you’ve already given them? What about an e-commerce site where you lose the order screen somehow and when you get back to it…

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Analysing Your Email Campaign Click Rate

CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented on your ADMIN Homepage (the page you see after you have logged into your account)….

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Recession Proof Marketing

Pro-active marketing to combat recession, vs defensive cost cutting Businesses often react to recession by retreating into their caves and cutting costs everywhere, but cost cutting alone will not usually put them in good stead. Profits also depend on finding new ways to increase sales. Marketing is a key for this, but what forms of…

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2009 Resolution – Grow Your Mailing List

We have updated this blog article (published Jan 08) as we believe your email marketing objective in 2009 should be – to grow your mailing list. Do you know how many ‘confirmed opt in‘ subscribers are on your mailing list? Is it less or more subscribers than a month ago, or six months ago? Unless…

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Should You Include Your Brand or Not?

Companies commonly ask if it’s worth including their business name in their email subject lines. The answer lies in the key issue of recognition. A sure way to make your emails stand out from all the other junk mail in your reader’s inbox is to attract instant recognition as someone they know and trust and…

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