Create Loyal Customers with Email
The general consensus is that it is roughly six to twelve times less expensive to sell to an existing customer than to acquire a new one. With this in mind customer loyalty should be top priority for any business wishing to succeed.
Communication is the Key
Communicating with your customers and prospects places your business constantly in the forefront of their minds. The more you communicate the more you understand the needs and preferences of your customers and prospects so you can further tailor your communication to add value and increase sales.
A 5% increase in retention yields profit increases of 25 to 100 percent.
Repeat customers spend, on average, 67 percent more than new customers.
Source: Bain and Company
Statistics show that it takes six to seven contacts before you can turn a prospect into a customer. All that contact can be expensive, and time consuming. That’s where email marketing becomes a critical part of your marketing effort.
How email can Increase your Customer Base and Sales
In these times with many businesses in the same space as you fighting for the same dollar it’s important not to wait for customers to come knocking on your door to buy.
A business needs to be proactive and contact their customers on a regular basis with deals and specials so you always have first dibs when a customer is ready to spend. By using email you are utilizing one of the cheapest communication and effective channels on offer when you compare email to direct mail and print advertising.
Good email marketing wins over consumers:
• Well-executed permission email marketing campaigns can have a positive impact on consumers’ attitudes towards companies. • 67% of US consumers said they liked companies that, in their opinion, did a good job with permission email marketing. • 58% of consumers said they opened those companies’emails, while 53% said that such emails affected their personal buying decisions. Source: eMarketer
Educate with email
People want to make informed decisions when they purchase. Using email you can educate your customer base on your products and services in a friendly manner so when they are ready to buy they have all the information they need.
Using email in your sales cycle you can add unique “call to action” statements in each email gently guiding the customer to a sale. Positive reviews of your product or service can be added within the email to encourage and foster a positive perception of your business that is still there when the customer is ready to spend.
Studies show that both senders and recipients increasingly prefer email marketing.
Email is the increasingly preferred method of communication for businesses. In a recent report, Gartner predicts that 80% of companies engaged in direct marketing will send at least one email campaign by the end of 2004.
According to DoubleClick, permission-based email is far and away the preferred method of online communication for consumers. 75% rated it as their preference, with only 25% preferring postal mail and 0% choosing telemarketing.
Measure your Success
Email marketing allows you to capture in real time the performance of your email campaign by allowing you to view how many subscribers opened your email, how many emails bounced, what links within your email were clicked and by whom. Using this data you can always improve on your email campaign success rate by adding content that gets a positive response.
Mobilize Mail – Your email Marketing Partner
With years of experience in email marketing Mobilize Mail can help you in all aspects of your email marketing strategy from providing advice on email content, sourcing relevant content for your email, creating your email templates and generating a monthly newsletter for your business. Want to grow your email list? We can assist your business with this requirement too.
Contact us today! info@mobilizemail.com www.mobilizemail.com
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