Interactive Marketing
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What is Interactive Marketing and how can it help my business? First off let's look at the Wikipedia definition for Interactive Marketing.
Wikipedia definition: It refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation.
Tools such as telemarketing, unsolicited (opt-out) emails, unsolicited postal mail and adverts in printed media, on Bill-boards, TV, radio are utilized for ‘transaction based marketing’ and they typically 'disrupt' or impose on people to get the marketing message heard (see Image 1).
Image 1
Interactive marketing encourages a relationship between you and your customers & prospects by way of a 'conversation'. Online discussion forums and Blogs as well as Chat, LinkedIn, Facebook, Twitter etc are typical 'inbound' channels of 'interactive marketing' (see Image 2).
Image 2
Trust is getting more important for building business, and this usually relies on effective relationship-building. "Interactive marketing" is about building a relationship with your consumers and prospects with the intention of establishing open and transparent communication. The key thing here is that you as a business actually listen, tune into customers and respond – creating a 'conversation'.
Once you establish relationships with growing trust, you build a platform for acquiring customers and ongoing sales.
Three highly successful New Zealand focused interactive marketing websites are:
BusinessBlogs.co.nz
PropertyBlogs.co.nz
PropertyTalk.com
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You can independently request information from these sites to promote your business or contact us for more information on our email and interactive marketing campaigns.
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