Mobilize Mail occasionally hears the horror stories of websites being hacked and remaining offline for days, weeks and often longer. Marc our IT chap in the know has written an eBook with the small business website owner in mind. Kiwis we are a trusting lot and this trait was evident in abundance during the GFC…
Content Marketing is alive and well and its ultimate goal should be to generate sales for your business! While there are other goals too e.g. brand awareness, increase website traffic; your blog writers need to understand the overriding purpose of the blog and how it can drive more business into your company. The advancement in…
While searching for statistical data to support a blog post on email marketing I found a news item that was equally worth sharing with you albeit a much lighter read. Your email sign off – what do you use….cheers, regards, sincerely or something else? The following news item on email sign offs is from TheWeek.com – In…
We have all heard of the saying “D.I.Y. – it’s in our DNA” – umm maybe in earlier generations of Kiwis. I did some home DIY a few years ago and it ended up costing me twice as much i.e. what I paid initially for materials plus what I had to pay to the job…
In New Zealand email recipients are still using earlier versions of email clients like Outlook 2007 and browsers IE7 & 8. Recent developments in email design suggest we need to focus on mobile devices and how to get the eDM looking great on the smaller screens. See earlier blog post on Mobile Device use in…
New Zealand businesses have adopted inbound marketing but how do they know if it is really working for them? What can they do to get better results? If we target the three inbound marketing types simultaneously – optimum results are mostly likely the outcome. Inbound Marketing Types Explained – Paid, Owned and Earned Paid =…
Reputation management and building relationships with customers is foremost in minds of most New Zealand businesses. The recent Fonterra scare lets us all know we need to keep on top of our game at all times. Our customers need to be involved with our business – transparency is king in this age of online social networking….
Do you need to know if your recipients are using their mobile devices (phones, tablets) to view your business eDM emails? The short answer is ‘Yes’. In New Zealand most of us are still using the computer (desktop, laptop) to view emails, however mobile device use is on the increase. The broadband cost will eventually…
A client asked me recently… – “which statistic do I need to review every time I send an email marketing message?” While I wanted to say to my client – just review this one statistic I could not. There are a few statistics you need to review often and a couple to review every email…
Is your business guilty of saying something like this? “We don’t have a business blog because we’re not writers”. There is a fear out there when it comes to business blogging so it is often overlooked as a marketing channel for New Zealand businesses. So why is a Business Blog so scary? The writing style…