Depending on your eDM (email marketing) activity your business email list may lose up to 10 percent of subscribers every year.  How so? All Business Email marketing in New Zealand needs to comply with the Unsolicited Electronic Messages Act 2007 (The Act).  A vital component of the Act is the honouring unsubscribe requests.  Any business…

There is a very simple way to find out if your email marketing is creating sales for your business. When you use an ESP like Mobilize Mail you get statistics per eDM (email marketing) campaign.  These statistics let you know what the recipients did with the message you sent to them i.e. did they open…

Emails sent from your website or business system are called transaction emails. This blog post lets you know how your business can use our transaction emails service for your website or business systems emails. By way of acknowledgement of action taken by a visitor on your website you may send them a receipt email. An example of visitor…