Once you have come to grips with the basics of the new Facebook Pages there are some other features available in the new page design that you should learn about and these additional features are really worth a look at as they will add to the usefulness of your Facebook Page.

There have been many changes recently to Facebook Pages, so if you have a Business Facebook Page, as at the 31st of March 2012 you will now see the new Timeline set up for your page and you will need to update some of your content on your Facebook Page in order to keep the Page looking sharp and professional.

To maximize Facebook as your primary Social Media Marketing NZ tool you need to make sure your Facebook Page looks current and professional. Over the coming weeks we will put up articles to help you understand the changes and maximize the effectiveness of the new design for your business. Many of the changes you need to make will be prompted next time you (as an Administrator of your Facebook Page) enter Facebook.

It is sometimes hard to remember how we communicated before emails, both in business and in our daily lives, the days of hand written letters are a distant memory for many of us. In business Emails are now the predominant form of communication and the importance of them as an effective short burst communication is widely accepted. Email Marketing NZ has grown and evolved over the years and for many businesses it has become a key part of their marketing strategy. To ensure your business can take advantage of the benefits of short-burst communications, there are a few key things to keep in mind when putting together your email marketing campaign.