Internet customers are often seen as an impersonal username or email address giving very few clues about the human-being behind the screen. However the data available to email marketers provides ample insight into consumer behaviour.

We accept not all news is good news yet when it comes to comments about our business we do expect all of them to be positive. Negative sentiment is hard to deal with. It’s not always easy to be diplomatic in our response to criticism especially if the critic is someone we know. Our business…

GAP was keen on a new logo – however there was a public outcry on social media and they made the decision to revert back to the old logo. Listening and reacting in favour of consumer feedback is fundamental to business brand success.

A good reputation is one of the most valuable assets a business can own, and it can be the deciding factor that either makes or breaks a company in the marketplace. The trouble with a reputation however is it’s extremely difficult to build a good one, but surprisingly quick and easy to get a bad…

Trying to control the first page search rankings with quick and dirty guerrilla SEO tactics is like a coiled spring. You have to keep paying people a lot of money to keep the spring coiled as much as possible. You take your hand off the spring and BANG! the negative posts came straight back up.

Ah the company blog, it seems everyone’s got one (this is ours!), sadly not everyone is doing a great job blogging. When Businesses get it right – their sales are more consistent according to hubspot. There is also a clear correlation between frequency of posts versus acquisition of new customers –

Reputation management is a strategy that businesses use to try reduce the impact of negative sentiment online. While defining and implementing a reputation strategy for clients I have noticed the following 3 core mistakes that businesses make when try to applying reputation management themselves online: