Mobilize Mail is delighted to have signed on as a Silver Partner with the Hutt Valley Chamber of Commerce (HVCC) and are keen to educate members on the ins and outs of smart email and social media marketing campaigns for businesses.

Right now most businesses are fully aware that we are still deep in a recession that shows no sign of abating anytime soon. In order to survive businesses must reduce costs and partner with professionals that can provide smart and innovative solutions to help with the pipeline.

CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented on your ADMIN Homepage (the page you see after you have logged into your account)….

Don’t expect magic results from advertising on the web – its high measurability also quickly exposes what works and what doesn’t. But target the right strategies and you will turn clicks into dollars. As an advertiser, here are some things to consider when executing your next online campaign: Online planning and objectives Do you have…

Successfully marketing and selling to business requires a specialised set of skills and strategies. Simply applying consumer sales strategies in the business-to-business (B2B) context will not produce results. Because small and medium sized business owners and managers are generally incredibly busy and cost-conscious, a poorly tailored marketing message or ill informed sales pitch will quickly…

Using certain words in your marketing material during the RWC 2011 could cost you dearly! Our Kiwi readers will be well aware that the Rugby World Cup is being held in New Zealand from 9 September through to 23 October 2011.

Rodney Wayne Franchisee – Swan Management Limited (Rodney Wayne) engaged CampaignHub’s* social media marketing solution to build up their email database quickly and ethically. CampaignHub’s Event Campaign solution for Rodney Wayne ran for just two-weeks and the results exceeded expectations.