Rodney Wayne’s Downstage Promotion was part of an ongoing promotional program in conjunction with Downstage Theatre. The March 2010 promotion offered a give-away of a complimentary cut and blow-wave at Rodney Wayne Cuba Mall, two tickets to the opening night of Biography of my Skin starring Miranda Harcourt and a voucher for food and beverages to the value of $200 at the Hippopotamus restaurant at The Museum Hotel.

Deals rate highly with social media users but it’s not the only reason they follow New Zealand businesses on sites like Facebook and Twitter. A recent survey by MarketingSherpa gave ‘Specials and Deals ‘top billing as the most desired reason for following a brand online. However learning about a brand’s service, new products and features…