Ever gone to the website of a company you’ve had previous dealings with and requested some product or information only to be confronted with yet another form asking for the same information you’ve already given them? What about an e-commerce…
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Archive for January, 2009
Make Forms Easy – Don’t Frustrate People and Drive Them Away
Analysing Your Email Campaign Click Rate
CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented…
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Recession Proof Marketing
Pro-active marketing to combat recession, vs defensive cost cutting Businesses often react to recession by retreating into their caves and cutting costs everywhere, but cost cutting alone will not usually put them in good stead. Profits also depend on finding…
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2009 Resolution – Grow Your Mailing List
We have updated this blog article (published Jan 08) as we believe your email marketing objective in 2009 should be – to grow your mailing list. Do you know how many ‘confirmed opt in‘ subscribers are on your mailing list?…
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