Ever gone to the website of a company you’ve had previous dealings with and requested some product or information only to be confronted with yet another form asking for the same information you’ve already given them? What about an e-commerce site where you lose the order screen somehow and when you get back to it…

CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented on your ADMIN Homepage (the page you see after you have logged into your account)….

Pro-active marketing to combat recession, vs defensive cost cutting Businesses often react to recession by retreating into their caves and cutting costs everywhere, but cost cutting alone will not usually put them in good stead. Profits also depend on finding new ways to increase sales. Marketing is a key for this, but what forms of…

We have updated this blog article (published Jan 08) as we believe your email marketing objective in 2009 should be – to grow your mailing list. Do you know how many ‘confirmed opt in‘ subscribers are on your mailing list? Is it less or more subscribers than a month ago, or six months ago? Unless…