Alan Rusbridger of the Sunday Star Times reported yesterday the top 10 communications milestones for the decade. The list is extraordinary – and we now can not live without these technologies here are a few of them… In the No.1…
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Archive for 2009
2000 – 2010 The Decade That Gave Us So Much…Google, Twitter etc
Step 4 Continued: Create Professional Content for Your Business Emails
Continuing on from “Create Professional Content for Your Business Emails” in this part we will cover the science of email subject lines, sender address and personalisation. Subject Line & Senders Detail There is no simple template to follow to ensure…
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Step 4: Create Professional Looking Content for Your Business Emails
Continuing with the series on Email Marketing Best Practices Mobilize Mail has provided hints and tips on the presentation of the content for your commercial emails such as newsletters and promotional emails.
Email Marketing Part 3: The Content
Now its time to work out what type of content you will be sending them that will not only stop them from unsubscribing but create a perception that encourages the subscriber to react the way you want them to.
We Trust What We Read Online
Last week the NZ Herald published a very interesting article on our online social networking habits. We are said to be “obsessed” with online social networking sites and we are becoming more trusting of what we read online. “A Research…
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Create, Send and Manage Surveys
Create interactive surveys from your Mobilize Mail account. Take advantage of our Survey Triggers feature to be alerted to specific survey question responses. Download your survey results to other applications or graphing tools. Create Surveys From Your Account With Mobilize…
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Key Techniques for Growing Your Mailing Lists
Key Techniques for Growing Your Mailing Lists: Website home page ‘sign up’ subscribe facility – and thoughout website Signature Link in emails Subscribe Link in all Mail Out messages Lineage in all marketing campaigns Run regular subscription promotions Website Subscribe…
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Email Marketing Best Practices Part 2 (How Often?)
We recommend for commercial emails not to have a weekly mail-out frequency. If you do then be prepared to see your mailing list quickly dry up. Ask yourself if you would like to hear from a business every week.
Email & Interactive Marketing the Winner in a Down Market
Great news – according to Adotas and Emarketer – email & interactive marketing is increasing in popularity and getting more of the spend than other channels. EMarketer notes that budgets were more likely to be cut than increased for traditional…
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Email Marketing Best Practices Part 1 (Why Do It?)
It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the difference between a rapidly growing mailing list (that helps increase your sales and build stronger relationship with your subscribers) or result in the potential of losing your subscribers and getting your messages blocked before they reach your subscribers inbox.
