A client has asked us about changing the FROM address in their emails so they can provide a more descriptive text to help with subscriber recognition. We thought about this question for a while and decided to run a couple of tests to see what would be the impact of changing the FROM address. Now…

Every couple of weeks I wait with baited breath for the next installment of Tim Ferriss’s exciting life. Tim Ferris is a man who states that he only works 4 hours a week to earn more in a month than some people earn in a year. I have read his book and love it so…